The iPhone 7 and 7 Plus look more or less exactly like the iPhone 6 and 6 Plus from 2014. They are now water resistant, which is nice, although they’re not fully waterproof. Apart from the water resistance, there are three main external differences between the 6 and 7: first, the antenna lines on the back have been tweaked and colored to blend into the body on the matte black and glossy jet black models, which is a welcome refinement. (The antennas remain a dull gray color on the silver, gold, and rose gold variants; Apple says there are limits on what colors can be applied.) Second, the camera bump has been enlarged and more artfully curved into the rear casing, which looks particularly handsome on the smaller phone with a single camera. And third — here it is again — there’s no headphone jack.
According to Forbes in the first weekend of sales, the iPhone 7 picked up 1.11 percent of the iPhone market, while the iPhone 7 Plus picked up 0.21 percent. This compares to the iPhone 6S’s 1.37 percent and the 6S Plus’s share of 0.35 percent over a similar period in 2015.
According to the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, smartphone vendors shipped a total of 399.5 million units during the fourth quarter of 2015 (4Q15), resulting in 5.7% growth when compared to the 377.8 million units shipped in the last quarter of 2014.
The top vendors according the survey:
- Samsung remained the leader in the worldwide smartphone market for the quarter and the year with 85.6 million units shipped in Q42015, up 14% from last year. The Korean giant finished the year with 324.8 million shipments.
- Apple hit a new high with 74.8 million units shipped, albeit just 0.3 million more than the same quarter one year ago. Continued demand for Apple’s iPhone 6S and 6S Plus, particularly in China and the U.S., elevated Apple in 2015 to 231.5 million units shipped in the year.
- Huawei was the biggest winner in the quarter, with the strongest year-over-year growth among the top five vendors at 37%. Huawei also became the fourth mobile phone vendor in history to ship over 100 million smartphones in a year (preceded only by Nokia, Samsung and Apple).
- Lenovo, just over one year after its acquisition of Motorola, was still trying to find its feet amidst organizational changes while facing greater competition in its domestic market from smaller, local competitors at the low end. The Motorola brand, strong in 2014 in the Americas with the Moto G and Moto X, saw fewer groundbreaking new models in 2015.
- Xiaomi leaned heavily on the China market for growth, where volumes were still 90% domestic on average compared to international, despite ramping up in India and launching in Brazil. Xiaomi spent 2015 trying to encourage a transition away from the low-end range of models
According to IDC the worldwide smartphone market grew 13.0% year over year in 2015 Q2, with 341.5 million shipments, according to data from the International Data Corporation. This growth is primarily due to gains experienced in emerging markets such as APEJ and MEA. Android dominated the market with an 82.8% share in 2015 Q2. Samsung reasserted its global leadership with a renewed focus on lower-cost smartphones.