Top 5 smartphone vendors for 2015

According to the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, smartphone vendors shipped a total of 399.5 million units during the fourth quarter of 2015 (4Q15), resulting in 5.7% growth when compared to the 377.8 million units shipped in the last quarter of 2014.
The top vendors according the survey:

  • Samsung remained the leader in the worldwide smartphone market for the quarter and the year with 85.6 million units shipped in Q42015, up 14% from last year. The Korean giant finished the year with 324.8 million shipments.
  • Apple hit a new high with 74.8 million units shipped, albeit just 0.3 million more than the same quarter one year ago. Continued demand for Apple’s iPhone 6S and 6S Plus, particularly in China and the U.S., elevated Apple in 2015 to 231.5 million units shipped in the year.
  • Huawei was the biggest winner in the quarter, with the strongest year-over-year growth among the top five vendors at 37%. Huawei also became the fourth mobile phone vendor in history to ship over 100 million smartphones in a year (preceded only by Nokia, Samsung and Apple).
  • Lenovo, just over one year after its acquisition of Motorola, was still trying to find its feet amidst organizational changes while facing greater competition in its domestic market from smaller, local competitors at the low end. The Motorola brand, strong in 2014 in the Americas with the Moto G and Moto X, saw fewer groundbreaking new models in 2015.
  • Xiaomi leaned heavily on the China market for growth, where volumes were still 90% domestic on average compared to international, despite ramping up in India and launching in Brazil. Xiaomi spent 2015 trying to encourage a transition away from the low-end range of models

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